After playing fantasy football for more than eight years I was talked into joining a fantasy baseball league. At first I was skeptical, because I don't watch baseball often during the regular season. However, it has proved to be a fun, yet, time-consuming hobby.
The fantasy baseball league that I joined is hosted by Yahoo!. In the past, I've played fantasy football on Yahoo! and had problems. The worst problem is that players are listed in the wrong positions, which gives someone in the league an unfair advantage (ex. Marques Colston listed as a TE in '06). On Yahoo!'s fantasy baseball, it has players listed in positions based on where they played last year. For example, Adam Wainwright, of the St. Louis Cardinals, is listed a relief pitcher rather than a starter. I wouldn't mind this at all, but he is on my team and I can only start him as a reliever.
I understand that Yahoo!'s business model and livelihood do not rest on fantasy sportsl offerings. However, with slumping search numbers and Google's dominance, these are the types of basic services that Yahoo! can't afford to mess up. Free services, like fantasy football, drive repeat traffic through Yahoo!, which helps them get more searches through their site versus their competitors. Now, I won't play another league on Yahoo!, won't refer friends to other fantasy sites and won't do any searching on Yahoo unless it has to do with my fantasy baseball league.
Big Deal: Companies should realize that marketing is in the details. There is not a better way to market products than to deliver them well to people. When a company is providing a run-of-the-mill service, in hopes of gaining money by selling additional services, the basic service should be great. Otherwise, consumers will move to companies that provide it better, for less money.
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