I've been reading a lot of different blogs lately, and here are a few things I wanted to share.
1. Here are some good posts on why big marketing budgets are not necessary for marketing.
- Andy Sernovitz on a nice, simple word of mouth marketing campaign by Old Navy.
- Andrew Griffiths on how entrepreneurs can build successful businesses without an elaborate marketing plan.
Take away = When in doubt, don't break the bank.
2. Suppress the urge to nitpick on the web. Bloggers are writers, not editors. And, most of don't blog for a living.
I say that because over the past weeks I have seen comments on message boards, ranging from Scoble to 37 Signals, that are aimed at belittling the blogger's grammar or spelling -- and that's it. No conversation. No interaction. No debate.
Now, I am not going to preach the old rule that "if you can't say anything nice, then say nothing at all". However, this is social media. We can do better than trying to show off our prowess of the english language by nitpicking apart a contributor to the conversation.
This second point is not meant to discourage participation or be a rant, but rather to inspire readers to post, share and debate in a more constructive.
A tip of the hat.
Thanks to Chris Brogan for featuring my seo e-book on his list of 20 free eBooks about social media. Aaron Wall is also on this list. If you haven't read any of his posts, you can check him out here.
By the way, I read Chris' eBook, Trust Economies. A great, quick read for marketers, bloggers and entrepreneurs.
